BIRMINGHAM, Ala. (WBRC) - On Birmingham’s southside, a new apartment community is turning heads in one of the city’s most recognizable districts.
The James on Highland is now open in Five Points South, blending contemporary design with the walkable energy of Highland Avenue and the neighborhood’s historic character.
“The James on Highland unveils an exceptional portrait of living,” Property Manager Breanna Champion said. “Located in the heart of Birmingham’s historic Five Points South neighborhood, our modern residences elevate living with premier features and finishes.”
Champion and Assistant Manager William Dixon said the goal is simple: deliver bright, comfortable homes while building a community residents can enjoy every day.

The property offers brand-new studio, one-bedroom and two-bedroom apartment homes, featuring spacious, sunlit rooms and open, airy layouts designed to create calming, livable space.
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Inside each unit, residents can expect upscale finishes, including:
- Chef-inspired kitchens with modern finishes
- Quartz countertops and pantry storage
- Energy-efficient stainless steel appliance package
- Over-sized custom closets and ample storage
- Hardwood-inspired flooring in living and kitchen areas, with plush carpet in bedrooms
- Ceiling fans in all bedrooms
- Private balcony or patio
- Washer and dryer included
- Smart lock with keyless entry
- Central heat and air
- Smoke-free living
- High-speed internet access
- Covered parking available

Beyond the front door, Champion and Dixon say amenities are a major part of the lifestyle at The James.
Residents have access to:
- Dedicated co-working spaces with high-speed Wi‑Fi and a private executive-style conference room
- Fully equipped fitness studio, plus group fitness and yoga studio
- Resort-style saltwater swimming pool with poolside lounge seating and entertainment areas
- Expansive social lounge with designer furnishings
- Guest suite and poker room
- Golf simulator
- Signature coffee bar
- 24/7 secure package room and an on-site Impulsify Market for snacks and essentials
- Outdoor lounge, courtyard and green space
- Pet-friendly perks, including an on-site pet spa
- EV charging stations
- Elevators
- Curated monthly resident events and gatherings
- 24/7 emergency maintenance
With its prime Highland Avenue location, The James on Highland positions residents near the dining, entertainment and everyday conveniences that make Five Points South a destination, while offering a newer, amenity-rich option for people who want modern finishes in a central neighborhood.

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