‘We are Xbox’: Xbox confirms name change, new logo

BIRMINGHAM, Ala. (WBRC) - New Xbox CEO Asha Sharma and Executive Vice President Matt Booty are continuing to overhaul the gaming giant.

After reversing course last week on the monthly price of the Xbox Game Pass Ultimate service, the company is going even further to update its identity.

In this case, however, moving forward means going back the company’s roots.

After changing the gaming division’s name from Xbox to Microsoft Gaming in 2022, Sharma wants Xbox to be the

“‘Microsoft Gaming’ describes our structure but it does not describe our ambition,” Sharm wrote in an open letter to Xbox staff. ”So, we are going back to where we started and changing our team’s name. We are Xbox"

The company also unveiled a new logo Thursday, leaving behind the minimalist white design that’s been the identifier for the brand since the launch of the Xbox Series X|S.

The new logo returns the company to the trademark green that has been associated with Xbox since it’s launch in 2001.

As part of the company’s long-term plan, Sharma and Booty laid out what they want the company to be going forward while acknowledging Xbox is a “challenger.”

“Xbox will be built to be affordable, personal, and open,” they said. “We will offer flexible pricing so it’s easy to get started and keep playing. The experience will adapt to you, letting you customize how you play, helping you find what you’ll love, and connecting you with the right people.”

Among the priorities listed for the company’s employees are hardware, content, experience and services while also revisiting some of their models, including exclusivity, windowing and AI.

To read the full letter sent to Team Xbox employees, visit Xbox.com.

Get news alerts in the Apple App Store and Google Play Store or subscribe to our email newsletter here.

Copyright 2026 WBRC. All rights reserved.