PELHAM, Ala. (WBRC) - Jessica Zillman jokes that balloons have been in her lungs since day one.
“I always tell people I was born out of the womb, literally breathing helium and latex,” Zillman said.
It’s not just a funny line — it’s her origin story.
Zillman was raised in her family’s balloon business, BOBalloons, formerly Balloon World, founded by her father, Bob Sult, in 1979.
By 16, she was already helping run the operation. At 19, she officially took the reins —carrying a family tradition forward while carving out a style all her own.
ADVERTISEMENT
Today, she’s the owner of The Rainbow Balloon Company, an international, multiple-award-winning balloon artist known for bold, eye-catching décor that can transform any celebration.
Whether you need a single statement piece or a photo-worthy balloon wall, Zillman says she can build displays as big, or as minimal, as you want, often with quick turnaround.
She’s designed balloon décor for everything from birthday parties to corporate-sized events, bringing color, personality, and “wow” factor to every space.
Zillman’s creativity doesn’t stop at balloons.
She also runs Sew Snarky Designs, a branding and apparel business that helps organizations look professional—without forcing them into huge bulk orders.
ADVERTISEMENT
She specializes in smaller runs many businesses actually need, like:
- 10–50 shirts
- single custom shirts
- embroidery for your brand
Her message to small businesses: you should brand yourself, but you shouldn’t have to overbuy to do it.
Whether you’re planning a major corporate event or a simple birthday celebration, Zillman is bringing two new creative options to Pelham—one balloon, or one shirt, at a time.
For balloon décor you can click or tap here. For apparel or branding, you can click or tap here.
Both businesses are now located at 2143 Pelham Parkway.
Get news alerts in the Apple App Store and Google Play Store or subscribe to our email newsletter here.
Copyright 2026 WBRC. All rights reserved.