NORTHPORT, Ala. (WBRC) - University Beach, a luxury resort coming to Northport, has partnered with Marriott Autograph Collection.
The hotel and beach club is being built by Northport based Harrison Construction and is expected to finished in the fall of 2027. It will be located north of McFarland Boulevard and east of Harper Road.
The University Beach development is projected to add nearly 700 direct new jobs in Northport, according to an independent study conducted by Hotel & Leisure Advisors (HLA). The study also projects it will generate over $250 million in city tax revenues, $210 million in county tax revenues and over $530 million in state tax revenues over the next 30 years.
University Beach is a mixed-use destination centered around 10 acres of pristine turquoise water and white sandy beaches. The resort will offer luxury resort-style hospitality, residences, entertainment, retail, activities and unique restaurants. The 77 acre destination will feature waterfront dining, an interactive waterpark, open-air live music and entertainment venue, a luxury hotel and retail boardwalk with unique shopping and dining options.
The University Beach hotel will offer luxury stays and exclusive amenities including:
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● 132 contemporary king and queen rooms
● 12 luxury waterfront suites with private balconies
● Private beach access with upscale cabanas
● Resort-style infinity pool
● State-of-the-art fitness center
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● Full-service concierge and room service
● Beach bar, poolside bar, signature restaurant bar and coffee/juice refreshment bar
● Versatile venue space for weddings, banquets, conferences and corporate events
Aimbridge Hospitality, one of the world’s leading global hospitality management companies and the world’s largest third-party hotel operator, will oversee operations at the resort hotel.
“We’re thrilled to be the first to bring unprecedented accommodations and service to Northport and the greater Tuscaloosa market. Partnering with Marriott and Aimbridge Hospitality ensures all visitors, whether traveling from afar or right around the corner, experience unparalleled hospitality and coastal-style grandeur in the heart of Alabama,” says University Beach developer Kent Donahue.
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